Enhancing user experience by creating efficient navigation solutions of a stream in the SiriusXM app.
Tasks
Research
UX UI Design
Prototyping
Usability Testing
Timeline
May - June 2024
(8 weeks)
Overview
SiriusXM app does not allow users to find, or jump to, specific sections of a streamed show. Without this integration, we are restricting the ability to find relevant content causing existing and new subscribers to spend more time searching through audio than listening to what they want, when they want to.
Wireframes
Low fidelty wireframes were created to help determine main interactions and component placement.
Following the Atomic Design System, I created the following design system to create the templates and pages.
Final Prototype
Using the low fidelity wireframes as a template and connecting the design system anatomy, the high fidelity prototype was created.
Exploring episode segments in a show's landing page
Segment lists: Users now have the option to start from any section of a show. Segment titles change state when clicked to indicate what is currently playing.
To test the functionality of the prototype I spoke to 5 candidates over the course of 3 days with a mix of (3) males and (2) females. As a baseline, each candidate had experience using similar streaming apps to SiriusXM such as Spotify, Apple Music, and Youtube Music.
Results
The research aimed to assess user satisfaction on 3 cores areas: Discoverability, UI comprehension, and feature desirability.
Desirability
4/5 users found the feature to be useful.
The average desirability rating was a 9 / 10
Based on user feedback, the following changes were made to form the final prototype.
· Enhanced episode segment tabs visibility by adjusting their hue.
· Incorporated a dynamic icon adjacent to the segment in play.
· Discoverability is key. Continue to evolve the prototype and test for ways to make it easier for users to find the segments features.
· Bookmarking. Think of ways for users to bookmark their own favorite segments of an episode to build personalization.
· Make it shareable. Continue to evolve how a user can share episodes, or segments, with friends to grow SiriusXM as a media discovery tool.
At first, I aimed to generate an innovative idea completely new to streaming services. However, I soon realized that originality isn't the sole focus. While unique concepts are valuable, achieving similar outcomes is feasible by introducing learned behaviors from other successful music streaming services. Throughout the process I learned the importance of keeping interactions clean and simple, maintaining a clean and organized design system, and the importance of user testing through every stage of prototyping.